The Good Flour Co., producers of gluten-free, allergen-free and non-GMO flours, recently announced a partnership with Sprouts Farmers Market, a specialty retailer of organic foods. For the initial rollout, two of the Good Flour Company’s top-selling blends - Artisan Fried Chicken Mix and Artisan Fish Batter - will be available in all Sprouts locations.
Chef Jen Peters, who has Celiac disease, launched The Good Flour Co. so that people everywhere with Celiac disease or gluten sensitivities can enjoy the foods they love. “I wanted something that replaced wheat completely,” Chef Jen said in a recent interview, adding that when it comes to food replacement, it’s important to do it in a way that is nutritionally sound. “My first step was to go to the store and look for stuff I could buy, but it was all twice the carbs, none of the nutrition.” Chef Jen’s ready-made flour blends, also available online, contain nutritionally dense superfood grains like millet and buckwheat, and take out the guesswork for home cooks seeking substitutions for traditional wheat flour.
The Good Flour Co. products make it possible for those with gluten intolerance to safely indulge in delicious homemade bread, pasta and pancakes; battered chicken, fish and tempura; and even vanilla bean cake. Chef Jen was a protégé of Chef Bruno Marti (the beloved godfather of fine dining cuisine in Canada), and worked and trained in Michelin-starred restaurants, where she created culinary masterpieces for others to enjoy even as she suffered the horrible effects of Celiac disease that went undiagnosed for 20 years. With the answer she finally needed, she began researching and creating a line of gluten-free, all-purpose baking blends that would allow her to continue making popular kitchen staples like bread, pasta and pastries without sacrificing taste or texture, or settling for low-quality alternatives.
Check it all out at The Good Flour Co. on Facebook, as well as The Good Flour Co. on Instagram.